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We are collective independent
We help friends build better
homesoffices brands strategy mobile applications content user interfaces user experience...

 

 

 

100 %
hand made

Architecture + Space Planning

Mindtree Consulting. Chennai Campus | Tata Dhan Academy, Madurai | Situla, Dubai UAE | Optimo, Dubai UAE | Haji Residence | Monga Residence | Bhana House

About

This is difficult to explain

 

Collective independent evolves each year. With our focus, abilities and interests changing with what we see as good and relevant each year.

 

The past few years we have been working with food tech startups helping them build better and more efficiently designed product as well as an ethical supply chain from farm to fork. We also love working in Non-english languages, and believe that indic languages have a long way to go to becoming a globally recognised standard. We also believe that we must be a part of that march

The crew of this collective proudly speaks, Hindi, Tamil, Marathi, Punjabi and English. We have designed in All of the above languages and Kannada, Telugu, Malayalam and Arabic.

 

 

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Tata Dhan Academy, Madurai

2005-2006,
Competition Project(winners).
Credits (cnt)
Built. 2007

http://collectiveindependent.com/wp-content/uploads/2017/01/14_optimo03.gif

Skills

OUR CRAFT

 

Now when I had mastered the language of this water and had come to know every trifling feature that bordered the great river as familiarly as I knew the letters of the alphabet, I had made a valuable acquisition.

 

Donec magna purus, pellentesque vel lobortis ut, convallis id augue. Sed odio magna, pellentesque eget convallis ac, vehicula vel arcu.

 

HTML
81%
CSS
93%
PSD
72%
DESIGN
99%

Contact

Hello!


We are a small collective with a fluid structure. We have no employees, only collaborators; and the number of projects we work on is limited to what we can do full justice to.
 
We are now accepting commissions in pretty much anything that sounds like fun. We are also open to receiving the occasional ‘howsitgoings’.
 
We are currently working on projects ranging from architecture, space planning, branding, web-design and design consulting in Pune, Bangalore and Goa.
 
Fill out the form on the right and someone from us will get in touch with you almost immediately.
Address: India | Internet

Mindtree Conulting

2005-2006,
Masterplanning, Architecture.
Client: Mindtree Consulting
Project Credits (cnt)
Unbuilt.

Identity

Hotelligence
LetsIntern
The Ridges
Flying Hedgehog
Druid Systems

Eklavya
Black Swan Journeys

Optimo, UAE

2006-2008,
Optimo terraces, Dubai UAE.
Mixed Use Development.
Proposal.
Credits (aijaz hakim architect)
(2007)

Situla, UAE

2006-2008,
Situla Residences, Dubai UAE.
Low Rise Apartments.
Proposal.
Credits (aijaz hakim architect)
(2007)

Saxam Earth Private Limited

To build a familiar disruptor
Saxam is an attempt to get people who have otherwise been only looked at as consumers to partake in land buying. In no small way, saxam is an attempt at democratising real estate and making affordable housing profitable for all parties involved.
But saxam is new, and new is temporary. Familiar is trustworthy. Saxam needed to invoke the respect that age old institutions had commanded.
Saxam had to become boring. Fast

#besaxam
Saxam is a sanskrit compound word that has evolved from ‘kshamata’, meaning capability, strength suitability and adeqacy. Saxam means one who is strong, capable, and independent. Which is what we intend to make the middle class, in india

We scaled to traditional forms of distribution of information, the intended audience wasn’t as internet savvy as the new age buyers were. We wanted to tap into the true middle class of india, the ones that save small each month, keep their savings in low risk investments instead of the high risk high rewards portfolios. All our material went analog first, with the whole process broken down into very clear, understandable bits, with our personnel walking them through each step of the way.
saxam logo

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Saxam is conceived as a multi-lingual brand. Its Indian-ness was its
The monogram, had to be simple, and should feel familiar within any of the languages it got translated into. The “KSHA’ was chose for this very purpose because phonetically it is uniquely Indian. There aren’t many languages that posses that sound giving it both familiarity and its uniqueness.

The saxam process

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Design Consulting

Black Swan Journeys | Saxam | Svitch | Eqatra | orgTree | Kiru

Haji Residence

Pune | MH | India
Space Planning + Furniture.
Built. 2010

Monga Residence

Pune | MH | India
Space Planning + Furniture.
Built. 2014

Bhana Residence

Pune | MH | India
Space Planning + Furniture.
Built. 2014

Orgtree

treading in the land of giants
Orgtree is an food tech startup looking at promoting millets as a staple for snacks. Orgtree is entering a market where the smallest of production units produces in a day what we cannot do in a month at full capacity. It is not a boutique artisanal snacks company. We Wanted to make a dent in the snacks universe. We have to be scalable, we also have to be profitable and self sufficient. We are a premium foods company that believes in the farm-to-table model of food distribution for it to remain healthy and fresh.
But why millets?
Millets are full of vitamins and protein, they have no gluten and eating them helps to inhibit the oxidants. They are also a brilliant grain to produce. They grow in almost any condition, in fairly infertile soil, and use very little water. There is a reason our forefathers decided to stick to millets when irrigation was hyperlocal. We want to bring that back now. With our line of products, we hope to take away the guilt from everyday snacking.

our cookie
So is this like a traditional Indian snack?
Not at all, It is a modern indian snack, which builds on centuries of traditional farming and processing techniques.

The position was always intended to be that of a premium Indian snack brand, that build upon tradition and yet stayed relevant to its intended customers. We did not want to mock tradition but instead we intend to build upon the rich history of millets and adapt it to more contemporary tastes.
The cornerstone of our work, was to use less, the millets use less water, we put the millets through the least amount of processes possible to get a final ready to eat snack, the distance between the producer and the consumer is reduced, the only thing we now had to cut down further was the packaging.

The Packaging

The boxes had to stand out. Visually, they have to leap out of the shelves, we wanted a feel of premium to them but not alienating. We wanted a forge a connection of quality and familiarity and not of aspiration to these.
orgtree classic kodo millet.
We designed 2 sizes, 1, for personal use, and an institutional size, because the lesser we use to pack and ship, the lesser we need to waste. The larger sizes had 2 packets of half kilograms pouches, where as the personal use box had 6 individual pouches that you could carry with you instead of a box.
big box small box.

orgtree logo construction
The org tree monogram was conceived as a homage to the various shapes and sizes these grains come in, each with its uniqueness in taste, texture and nutritional value. Each of them also with a sense of history with the region.

The Visual Design Process

orgtree logo construction

Beyond Design


Millets dont bake like regular glutenous cookies. They are less heat permeable, so for all the flour to bake uniformly, the sugar to flour ratio needed to be readjusted, we shifted the format of the cookie from wire-cut to
We also transitioned from wire-cut to dropped production to ensure a more uniform baking, and a crispier snack.
This made each piece lighter, reduced baking inconsistencies, and reduced wastage during production by almost 30%.
new cookie changed

We also set up processes for a reducing the weight of the work on the supply chain network that we had inherited from legacy distribution systems. Instead of using the regular farmer-manufacturer-storage-super distributor-distributor-store-customer, we tried to reduce the distance between the farmer and the end consumer
direct sales vs a tree of distribution

Kiru

A premium Indian Brand
kiru, is a sub brand of orgtree. Orgtree has two customers
One is obvious, the paying customer, the ones who buy our boxes and buy them again. The ones who want to lead a healthier life than previously possible and the ones who like the idea of living and eating sustainably. Kiru caters to them.

But we also have another customer. The not so obvious one.
The farmers. The ones from our hometown, the ones who farm around our factory. The ones who grow millets that we buy and make into our delicious snacks. Because if they don’t buy into the idea of growing millets, we will fail.

OrgTree is the big picture company. It looks at health, at sustainability of agriculture, of production, distribution and consumption.

Kiru, makes millet snacks. Kiru focuses on making the tastiest snack it could be.
#besaxam
Kiru is the root word for millet in Kannada. It literally means: to little.
We scaled to traditional forms of distribution of information, the intended audience wasn’t as internet savvy as the new age buyers were. We wanted to tap into the true middle class of india, the ones that save small each month, keep their savings in low risk investments instead of the high risk high rewards portfolios. All our material went analog first, with the whole process broken down into very clear, understandable bits, with our personnel walking them through each step of the way.

The Design Process
multi lingual
Kiru was meant to be a local brand. Its “local” lend to the idea of designing a multi lingual brand. We hoped that kiru becomes a model for building products that enable farmers and their families to become the centre of the supply chain. We also wanted the brand to invoke a sense of ownership with the farmers who it serves at the centre of.
Each time we did any engagement with the farming community, it seemed like they understood but did not relate. Making some of the material in kannada helped. We needed something they felt like they belonged to it, and thus the idea of doing a language scalable brand came about. English was also going to be a part of it, but we wanted to design a truly indian identity without repeating all that had become cliche’. And what better way to do that than with languages.

The design process

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